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Quantitative and Qualitative Research

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❶If you require ad hoc or ongoing quantitative research. DeFranzo September 16,

Quantitative Research

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Qualitative Research

If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research. However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.

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Share this page on your website: This article is a part of the guide: Select from one of the other courses available: Don't miss these related articles:. Check out our quiz-page with tests about: Back to Overview "Research Design". Related articles Related pages: Search over articles on psychology, science, and experiments.

Leave this field blank: Want to stay up to date? Get all these articles in 1 guide Want the full version to study at home, take to school or just scribble on? Get PDF Download electronic versions: Save this course for later Don't have time for it all now? Add to my courses. Quantitative Research is considered to have as its main purpose the quantification of data.

This allows generalizations of results from a sample to an entire population of interest and the measurement of the incidence of various views and opinions in a given sample. Yet, quantitative research is not infrequently followed by qualitative research which then aims to explore select findings further. Qualitative research is considered to be particularly suitable for gaining an in-depth understanding of underlying reasons and motivations.

It provides insights into the setting of a problem. At the same time, it frequently generates ideas and hypotheses for later quantitative research. The main differences between quantitative and qualitative research consist in respect to data sample, data collection , data analysis , and last but not least in regard to outcomes. Data collection in qualitative research is not seldom based on unstructured or semi-structured, but methodologically flexible techniques, e.

Quantitative research uses highly structured, rigid techniques such as online questionnaires, on-street or telephone interviews. Unlike qualitative research, which allows unlimited expression from respondents, quantitative research relies responses to pre-formulated questions. Its findings are often not conclusive and cannot automatically be used to make generalizations.

However, it is indispensable in developing a deep understanding of a given thematic complex and sound rationale for further decision making. Quantitative research is essential for providing a broad base of insight on which typically a final course of action is recommended. Sample selection in qualitative research is usually based on a smaller number of not-necessarily representative cases.

Respondents are frequently selected with the expectation that they fulfill certain criteria. In quantitative research, sample selection seeks out a large number of cases that are expected to best represent the population of interest. Individual respondents are selected at random. Qualitative data analysis is non-statistical, its methodological approach is primarily guided by the concrete material at hand.

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While quantitative research is based on numbers and mathematical calculations (aka quantitative data), qualitative research is based on written or spoken narratives (or qualitative data). Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other disciplines.

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Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data.

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Compare/Contrast Qualitative and Quantitative Research Strategies Qualitative Quantitative Belief that the world is not stable, coherent and uniform. Qualitative vs Quantitative Research. Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.

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Rather, one could compare the two approaches as follows: Quantitative research seeks out explanatory laws whereas qualitative research aims more at in-depth description. Qualitative research measures, in hopes of developing universal laws where qualitative research can be described as an exploration of what is assumed to be a dynamic reality. differences between quantitative and qualitative research designs, together with their underlying assumptions, purposes, approaches and the researcher’s roles are summarised inTable I.