Miller Business Systems, Inc. The business on a regular basis examined the database to keep track of competitive actions. One day, they observed that a competitor had employed 9 furniture salesmen in a day period, tipping them off that the rival was ready to make a push in the office-furniture market.
They swiftly planned extra sales calls and were able to hold on to their accounts. Aeropostale turned out to be one of the most popular performing clothing chains for teens in part by performing focus groups with high school students. At Yoplait, yogurt moved from cups to tubes with the launch of Go-gurt.
In a follow-up move, the organization created carbonated yogurt so that they can make yogurt more tasty. Based on focus group results, the children gave the impression that they loved it. Not surprisingly, Fizzix fizzled on the market and the product is no more offered. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.
Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how. Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis. Exploratory research or formulative research Descriptive research  Causal research also referred to as explanatory research  Exploratory research or formulative research: There are two research methods for exploring the cause and effect relationship between variables: A Playbook for Research Methods: Integrating Conceptual Frameworks and Project management .
See chapter Five for an extensive discussion of exploratory research. Schutt, "Investigating the Social World," 5th ed. The Practice of Social Research.
Journal of Public Affairs Education , Vol. Journal of Advertising Research. Integrating Conceptual Frameworks and Project Management. For this reason, it is also considered conclusive research. Causal research differs in its attempt to explain the cause and effect relationship between variables. This is opposed to the observational style of descriptive research, because it attempts to decipher whether a relationship is causal through experimentation.
In the end, causal research will have two objectives: For example, a cereal brand owner wants to learn if they will receive more sales with their new cereal box design.
Instead of conducting descriptive research by asking people whether they would be more likely to buy their cereal in its new box, they would set up an experiment in two separate stores. One will sell the cereal in only its original box and the other with the new box. Taking care to avoid any outside sources of bias , they would then measure the difference between sales based on the cereal packaging.
Did the new packaging have any effect on the cereal sales? What was that effect? So we have had a taster of the three major types of research. Over the next couple weeks we will be going in depth into each one and how you can use FluidSurveys to make them work for you. Your email address will not be published.
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.
Exploratory research (or ER) is an examination into a subject in an attempt to gain further insight. With ER, a researcher starts with a general idea and uses research as a tool to identify issues that could be the focus of future research.
An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research . Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.
RESEARCH DESIGN AND EXPLORATORY RESEARCH Assist. Prof. Dr. Özge Özgen –A correlational research study that involves repeated observations of the same variables over long periods of time –More time, effort and cost Time horizon: Cross-sectional versus Longitudinal Studies. An exploratory research is a non-formal research. A formal research is the kind that we do that is expected to comply with certain forms, standards and peer-critiquing.